Why is service design important today?

  • Why is service design important today?

    International studies suggest that the companies who value the service design process, often carry out innovations that allow them to be more successful in competition; companies who combine their strategy with service design, experience greater demand for their services.

    Service design thinking improves the competitiveness; companies that use design grow faster, have more success in implementing innovations and their loyal customers are willing to pay more for well-designed services.